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Poll results show two-thirds of Manitobans are willing to pay more for Fair Trade products

Released on May 2nd 2012

A new poll by Probe Research Inc. indicates that nearly two-thirds (64%) of Manitobans said they would be inclined to purchase fair trade goods, even if they cost more than competing products. The full results of this survey will be revealed on Thursday, May 3, as part of the launch of Fair Trade Fortnight 2012.

The launch will take place at Elements – The Restaurant, at 599 Portage Avenue, Winnipeg at 10:30 am. Diversity Foods which runs Elements serves Fair Trade and locally-sourced products in their restaurants and catering company.

Fair Trade Fortnight runs from May 1-15, 2012 across Canada, and encourages Canadians to promote Fair Trade through public events, special promotions in stores and individual choices people make every day. By choosing Fair Trade you: • pay a fair price to farmers and producers in developing countries • protect and nurture the environment • help stop child labour, create healthy workplaces and strengthen workers’ rights • support community development • build a brighter future with the people who grow and make the products you enjoy.

As part of the launch the Manitoba Council for International Cooperation (MCIC) will also announce that it will be recognizing the Winnipeg Folk Festival with a Fair Trade Event designation this year. The Winnipeg Folk Festival has been serving fair trade coffee at its festival since 2008, however this year they will also have their 3,000 volunteers wearing ethically sourced T-shirts.

“There is a lot happening in Manitoba with respect to Fair Trade” says Janice Hamilton, Executive Director of MCIC. “More and more fair trade products are showing up on Manitoba store shelves and in people’s cupboards. It is no longer just coffee, tea and chocolate. Now there are rice cakes, gummy bears, spices, sugar, wine, clothing and also sports balls. It is becoming much easier to make a positive difference with our purchases.”

Fair Trade Fortnight 2012 Launch in Manitoba Elements – The Restaurant, 599 Portage Avenue, Winnipeg May 3, 2012 10:30 – 11:30 am -30-

For more information: Janice Hamilton, MCIC Executive Director Phone: (204) 987-6420 Cell: (204) 795-2914 Email: janice@mcic.ca www.mcic.ca or www.fairtrademanitoba.ca