Manitoba’s Second Fair Trade Carrotmob
Released on September 17th 2013
Fair Trade Manitoba is excited to announce that the worldwide phenomenon of Carrotmobbing will be returning to Manitoba on Saturday September 28 from 11:00am to 2:00pm. On that day, hundreds of Manitobans will be BUYcotting (as opposed to boycotting) Jonnies Sticky Buns on 941 Portage Avenue. They will purchase as many sticky buns as possible to demonstrate support for the business and to encourage Jonnies Sticky Buns to meet his pledge of switching over ALL his chocolate and some of his sugar to Fair Trade. Everyone who enjoys sticky buns and ethical consumption is invited to Manitoba’s second Fair Trade Carrotmob, as we enjoy speakers, entertainment, ethical chocolate, Fair Trade wine samples from the Liquor Mart next door and making a difference in our world.
The Carrotmob is a combination of the basic premise of positive reinforcement (i.e. the carrot as opposed to the stick) with the creative energy of the mob genre. Simply put, it is karmic reward. It encourages a business that is already making good and ethical choices, such as Jonnies Sticky Buns, by giving it more business – a group shopping spree. That business, in return, signs a pledge making a commitment to further ethical improvements to their store, in this case increasing visibility and availability of Fair Trade products.
Manitoba’s Second Fair Trade Carrotmob Jonnies Sticky Buns, 941 Portage Avenue, Winnipeg Saturday September 28, 2013, 11:00 am – 2:00 pm
“Carrotmobs are becoming increasingly popular worldwide” says Janice Hamilton, the Executive Director of the Manitoba Council for International Cooperation (MCIC). “Fair Trade Manitoba, a program of MCIC, is building on the momentum and success of the province’s first Carrotmob earlier this year where Manitobans “buycotted” Constance Popp Chocolates, resulting in a 600% increase on her Saturday takings and Constance therefore switching over all her hot chocolate to Fair Trade and improving signage of her existing Fair Trade products. When you buy Fair Trade, it means that producers in the developing world have received a fair wage for what they produce, so they are able to better support their families and communities. Unfortunately in the current system, forced child labour is often used in chocolate production“
For more information contact:
Janice Hamilton, Executive Director, Manitoba Council for International Cooperation
Phone: (204) 987-6420 Cell: (204) 795-2914 Email: firstname.lastname@example.org
Larissa Kanhai, Fair Trade Outreach Officer, Manitoba Council for International Cooperation Phone: (204) 987-6420 Cell: (204) 296-7182 Email: email@example.com
www.carrotmob.org and www.fairtrademanitoba.ca