Manitoba’s First Ever Carrotmob
Released on March 4th 2013
Fair Trade Manitoba is excited to announce that the worldwide phenomenon of Carrotmobbing will be coming to Manitoba for the very first time on Saturday March 9 from 11:00am to 4:00pm. On that day, hundreds of Manitobans will be BUYcotting (as opposed to boycotting) Chocolatier Constance Popp on 1853 Portage Avenue. They will purchase as many products as possible in order to encourage Constance Popp to increase the visibility of Fair Trade products in her store and to switch her in-store hot chocolate drink to 100% Fair Trade certified. All Manitoba chocolate lovers are invited to Manitoba’s first Carrotmob, as we enjoy speakers, music, ethical chocolate and making a difference in our world.
The Carrotmob is a combination of the basic premise of positive reinforcement (i.e. the carrot as opposed to the stick) with the creative energy of the mob genre. Simply put, it is karmic reward. It encourages a business that is already making good and ethical choices, such as Chocolatier Constance Popp, by giving it more business – a group shopping spree. That business, in return, signs a pledge making a commitment to further ethical improvements to their store, in this case increasing visibility and availability of Fair Trade products.
Click here to view a short video explaining Manitoba’s first Carrotmob - http://tinyurl.com/b39r2fo
Manitoba’s First Ever Carrotmob Chocolatier Constance Popp, 1853 Portage Avenue, Winnipeg Saturday March 9, 2013, 11:00 am – 4:00 pm
“Carrotmobs are becoming increasingly popular worldwide” says Janice Hamilton, the Executive Director of the Manitoba Council for International Cooperation. “There have been over 200 Carrotmobs in over 20 countries and all of them are bringing light to pressing social issues. Increasing the visibility of Fair Trade fits well into the Carrotmob model as it allows Manitoba consumers to vote with their money. When you buy Fair Trade, it means that producers in the developing world have received a fair wage for what they produce, so they are able to better support their families and communities. Unfortunately in the current system, forced child labour is often used in chocolate production“
For more information contact:
Janice Hamilton, Executive Director, Manitoba Council for International Cooperation
Phone: (204) 987-6420 Cell: (204) 795-2914 Email: firstname.lastname@example.org
Larissa Kanhai, Fair Trade Outreach Officer, Manitoba Council for International Cooperation Phone: (204) 987-6420 Cell: (204) 296-7182 Email: email@example.com
www.carrotmob.org and www.fairtrademanitoba.ca