Press Releases

Manitobans Trick-or-Treat in Reverse for Fair Trade

Released on November 5th 2009

On October 31, those giving out candy could get a little something in return. To raise awareness on the benefits of fair trade, hundreds of Manitobans are going door to door this Halloween to distribute information and samples of fair trade chocolate.

Reverse Trick-or-Treating is a national campaign run by Transfair Canada. The Manitoba Council for International Cooperation (MCIC) is coordinating this initiative provincially through its Fair Trade Manitoba program by providing information and resources to local groups who are committed to raising awareness about fair trade. On Halloween night, these groups will distribute postcards that explain fair trade, as well as fair trade mini chocolate bars to houses in their respective neighbourhoods. Young trick-or-treaters, as well as parent escorts, university students and community groups will participate. MCIC expects that nearly 3000 postcards and chocolates will be given out in Manitoba. Nationally, 25,000 will be distributed.

When products are fair trade, it means that workers in the developing world have been paid a fair wage for the items and are not being exploited in their trade relationships with merchants. Fair Trade also ensures that child and slave labour are not used during production. Both child and slave labour are common practices in the production of the cocoa used in everyday supermarket chocolate – something that may come as a surprise to many consumers.

Groups involved in Reverse Trick-or-Treating in Manitoba include; Gimli High School, Deloraine School, Prairie Fire Food Group, Westwood Collegiate and Kildonan East Collegiate’s Key Club.

The Manitoba Council for International Cooperation (MCIC) is a coalition of 41 organizations involved in international development. An independent non-profit organization, MCIC is responsible for distributing Government of Manitoba funds designated for international development and emergency relief and rehabilitation and works within Manitoba to build understanding and engagement on international issues.

For information on this campaign or to get in touch with one of the participating groups please contact:

Zack Gross, MCIC’s Outreach Coordinator

Ginny Collins, MCIC’s Public Relations Coordinator

Phone: (204) 987-6420 Cell: (204) 802 2845 Email: