Press Releases

Manitobans Take the Fair Trade One-Month Challenge

Released on February 13th 2012

Winnipeg, MB. - The Manitoba Council for International Cooperation (MCIC) presents its One-Month Challenge, where people throughout the province pledge to consume only Fair Trade coffee, tea and chocolate for thirty days, beginning Valentine’s Day. Thousands of Manitobans have already taken the challenge in previous years by pledging their commitment and getting friends and colleagues to sign on as well, demonstrating support for producers in the developing world.

Participants can sign up as an individual or as a group at On this site you will also be able to find information about events going on around the province related to the One-Month Challenge. The Fair Trade Manitoba website also has a Fair Trade Consumer Guide with information about where Fair Trade products are available in Manitoba.

When you buy fair trade, it means that producers in the developing world have received a fair wage for what they produce, so they are able to better support their families and communities. This alternative approach to trade encourages more sustainable environmental practices, better conditions for workers, and more democratic procedures within the workplace. Fair trade also means no Child Labour has been used in production.

“Since MCIC started organizing the One-Month Challenge six years ago, we have seen more and more Fair Trade products available throughout Manitoba” says Janice Hamilton, Executive Director of MCIC.