Press Releases

Fall In Love With Fair Trade Certified

Released on February 12th 2015

Fall In Love With Fair Trade Certified This Valentine’s Day Fair Trade Challenge Begins February 14

The Manitoba Council for International Cooperation (MCIC) presents its 9th annual Fair Trade Challenge, where thousands of people throughout the province take on one or more of five challenges to use certain Fair Trade products for thirty days. The Fair Trade Challenge begins on Valentine’s Day and runs until March 15, encouraging people to begin the challenge by choosing Fair Trade certified flowers, chocolate and wine when celebrating with their sweethearts.

The Fair Trade Challenge asks Manitobans to “Go Fair Trade” for thirty days and offers five potential challenges. There is the Core Challenge which asks people to consume only Fair Trade coffee, tea and chocolate as well as the School Challenge (be fair aware for 3 minutes a day); Bakers Challenge (use fair trade baking products); Office Challenge (fair trade coffee, tea, and awareness for 30 days); Holiday Challenge (Think Fair Trade while shopping and celebrating - wine, gifts, flowers, etc.). Participants can also create their own challenge.

Participants can sign up as an individual or as a group at We encourage those taking the #FairTradeChallenge to follow us on Twitter and Facebook for updates, ideas, and recipes. Fair Trade wine is available at Manitoba Liquor Marts and we have posted a list of florists who carry Fair Trade flowers on our website.

“We are starting the challenge on Valentine’s Day this year, so Manitobans will learn about more Fair Trade products, such as Fair Trade wine and flowers,” says Janice Hamilton, Executive Director of MCIC. “The Fair Trade Challenge reflects the varied Fair Trade products now available in Manitoba, and challenges participants to seek them out and use them, hopefully continuing to use them after the initial 30 days has ended.”


Fair Trade Manitoba is a program of the Manitoba Council for International Cooperation (MCIC). MCIC is a coalition of over 40 organizations involved in international development. MCIC’s mission as a coordinating structure is to promote public awareness of international issues, to foster member interaction, and to administer funds for international development.