Press Releases

Brandon’s Fair Trade Achievements Celebrated for International Development Week 2014

Released on February 6th 2014

Winnipeg, MB – To celebrate International Development Week 2014, the Manitoba Council for International Cooperation (MCIC) has created a video profile to celebrate the Fair Trade work of The City of Brandon.

International Development Week (IDW) runs from February 2-8, 2014. The theme for this year is We Are Making A Difference. IDW is an opportunity to explore how Canada and Manitobans are making a difference in our world. MCIC has produced eight video profiles of groups of Manitobans who are contributing their time and effort in the areas of international development and social justice issues to make a difference in our world.

The City of Brandon is a great supporter of Fair Trade and is on the cusp of becoming the second Fair Trade Town in Manitoba. Mireille Saurette (The Marquis Project) explains how the campaign for Brandon to become a Fair Trade Town came to be, and how close the city is to achieving this status. Lynn Nightingale (Ten Thousand Villages) manages a store that sells a wide range of Fair Trade products, and she explains how people in Manitoba buying Fair Trade products impacts positively on the lives of producers in the Global South. Shari Decter-Hirst (Mayor of Brandon) describes how Brandon being a Fair Trade Town would show support for new Canadians who come from coffee-growing countries, as well as how city council came to support and champion the initiative.

The video profiles of the eight Canadian groups have been posted on as part of the We Are Making a Difference campaign. Manitobans are invited to watch the videos and enter a contest to win Fair Trade chocolate for a year with a value of $260. You can also find more information about IDW events happening in Manitoba at The other seven videos created for IDW 2014 by MCIC focus on Canadian Lutheran World Relief; MATCH International Women’s Fund; Maples Collegiate; La Siembra Co-operative; The RM of Gimli; Fair Trade Sports Balls and Assiniboine Credit Union. For 24 years, IDW has taken place during the first full week of February. This year, it will take place from February 2-8, 2014. It is proclaimed by Foreign Affairs, Trade and Development Canada and is a great opportunity to explore how Canada and Canadians are making a difference around the world!

To arrange an interview with any of the global citizens contact: Janice Hamilton, MCIC Executive Director. Phone: (204) 987-6420 Cell: (204) 795-2914 Email: